Our Team (listed in alphabetical order)
Daniel Michaels, Patent Attorney
Daniel Michaels has been a dedicated member of our firm since 1994. A graduate of the University of Cambridge with a degree in Natural Sciences (Physics), Daniel has honed his expertise in various fields, including medical devices, optics, aggrotech, and renewable energy. His extensive experience also encompasses a wide range of physics-related and complex mechanical technologies.
With three decades of experience, Daniel excels at guiding startups through the entire lifecycle of their intellectual property portfolios. In addition to crafting patent applications and creative prosecution strategies, he specializes in freedom-to-operate (FTO) assessments and assists clients navigating due diligence studies. Daniel strives to become an integral part of each client's team, working collaboratively to help them achieve success.
Areas of Expertise:
- Complex mechanical devices
- Biomedical devices
- Optics
- Image processing
- Defense technologies
- Physics-related technologies
Education:
M.A., B.A. in Natural Sciences (Physics, Chemistry, Materials Science) - University of Cambridge
Membership:
Licensed to practice before the Israel Patent Office
Danny Unger, Patent Attorney
Danny has been working as a patent attorney since 2000. He started his career at the Yishkar factory in Tefan, and later as an independent patent attorney. He has extensive experience in preparing applications for patents, designs and trademarks, answering examination reports of patent examiners in Israel and abroad, and consulting on all patent cases In addition to his work as a patent attorney, Danny brings to the office a great added value of practical experience in the field in a large variety of technologies and processes. As an electrical officer in the merchant navy, he was responsible for all the electrical systems on the ship, power and control systems, cranes, elevators, compressors, pumps, refrigerators, stoves , Lighting. Designed and manufactured a large number of systems as required by shipping companies and the Israeli Ministry of Transportation.
As a technical manager at the Plastic Industries plant, he was responsible for the integrity of extrusion systems, and also designed and implemented new systems and facilities. He was a partner in establishing the Phenicia America-Israel glass manufacturing plant, and served as operations manager, technical engineer and safety supervisor. Designed and manufactured electrical panels and fuel tanks, designed and implemented a large number of safety facilities, transportation facilities and improved production, developed a facility that changed the way glass is transported in the world and received first place in Israel in reducing work accidents and eligibility for the Yoseftal award for industry.
Managed a large number of projects in the petrochemical industry, supervised the construction of the isomerization facility in the refineries and the metathesis facility in Carmel Olefins, renovation of refinery towers and the regenerator. Served as quality and delivery manager in Intel's IDC9 project at Mtm; performing source audits and site audits, discovering defects and following up on their correction and initiating preventive actions.
Project manager for the construction of five new production lines at the Nilit plant in Migdal Ha'Emek. Responsibility for construction works, ordering and receiving equipment, assembling machines, installing water systems, electricity, control, air, fire fighting, planning facilities to improve safety and production.
Areas of expertise:
- Cutting Tools
- Weapon systems
- Complex mechanical systems
- Production technologies and processes
- Transport vehicles by air, sea and land, propulsion systems
- Structures, buildings, constructions
- Medical equipment
Education:
Electrical officer in the Israeli merchant navy
B.Sc. in mechanical engineering, Ben Gurion University of the Negev
Practical electrician
In charge of safety at work
Patent Editor
Dr. Mark Friedman
Founding partner
Immediately after receiving his PhD in engineering from Princeton, Mark moved to Houston to become a senior R&D engineer at Shell Oil, where he worked for ten years. After obtaining his law degree, Mark switched to patent law, and, as part of a Houston IP firm, litigated in US Federal District and Appellate courts and in the US Supreme Court and prosecuted patents in the USPTO.
In 1991 Mark moved with his wife and five young children to Israel, where, in 1993 he established the firm. From the beginning, the firm filed and prosecuted all applications for patents, designs and trademarks in the USPTO directly without the assistance and additional expenses of a US-based IP firm.
The firm, which was initially a one-man show (or as Mark likes to say, consisted of only three - "me, myself and I"), has steadily grown over time and now includes some of the very best IP practitioners in Israel along with numerous support staff, all working together flawlessly like a well-oiled machine. The firm has consistently been considered as one of the best IP firms in Israel, if not the best.
Education:
J.D., Law, Honors - University of Houston Law Center
M.B.A. - Houston Baptist University
Ph.D., Chemical Engineering - Princeton University
M.A., Chemical Engineering - Princeton University
B.S., Chemical Engineering, Summa Cum Laude - Case Western Reserve University
Membership:
Texas Bar Association
Israel Bar Association
Licensed to practice before the Israel Patent Office (IPO) and the U.S. Patent and Trademark Office (USPTO)
Certified mediator (Israel Bar Association)
Authorized arbitrator (Israel Bar Association)
Oren (Ori) Krieger, US Patent Agent
Partner
Ori joined the firm in 2014 and has advised inventors in a wide range of fields, from complex software systems to low tech devices. He holds a Master's degree in Electrical Engineering from the University of Southern California, and has over nine years of industry experience as an engineer. The majority of his career prior to joining the firm was spent as a systems engineer on satellite communications and signals intelligence programs for a US defense contractor. He also spent several years in the semiconductor industry working on chips for commercial communications products. Immediately prior to joining the firm he developed detection algorithms for an Israeli water management startup.
Amongst his clients, Ori has earned a reputation of professionalism, integrity, and attention to detail. He has attained a high level of client satisfaction for his relentless approach to understanding each invention from the top to bottom.
Areas of Expertise:
● Software
● Internet security
● Electronic and communication systems
● Optical devices
● Mechanical devices
Education:
M.Sc., Electrical Engineering from the University of Southern California
B.Sc., Electrical Engineering from the University of California San Diego
Membership:
Licensed to practice before the U.S. Patent and Trademark Office (USPTO)
Rivka Friedman, Attorney
General manager
Rivka is experienced in all aspects of the trademark process, including conducting trademark searches and providing opinions regarding the availability of a trademark, as well as filing and prosecuting applications for Israeli, US and international trademarks.
It provides submission advice tailored to the relevant business, examines available options to overcome objections raised during the inspection and prepares responses to adverse inspection reports, including written legal submissions and declarative evidence.
Rebecca represented clients' intellectual property interests in dispute proceedings in several countries, including the US, Israel and throughout Europe. She managed and coordinated global strategy, and worked closely with local counsel to execute appropriate actions in each jurisdiction.
Areas of expertise:
- Trademarks
- Designs
- Availability searches
Education:
LL.B. Law - The Hebrew University of Jerusalem
M.A. Patent Law - University of Haifa
B.Sc, Biotechnology - Bar-Ilan University
Dr. Steve Rogers, Technical Advisor
Steve has been working at the firm as a Technical Advisor since 2016. Prior to joining the firm, Steve worked as a senior physicist in many private companies in Israel and abroad, mainly in the fields of: radar, microwaves, optics, semiconductors, thermodynamics, 3D vision, nanomaterials and biophysics. As an inventor, he is a named on over 30 different patents.
Education:
M.I.T. Department of Physics, BA (S.B.) in 1972, PhD (Sc.D.)
Postdoc at Weizmann Institute of Science, Applied Mathematics (1977-78).
Dr. Tali Lavy
Director of Operations
joined the Friedman Team in June 2023, bringing with her a wealth of experience in chemistry and biochemistry. She holds a PhD in Chemistry from the Technion - Israel Institute of Technology, where she conducted pioneering research in photochemical reactions of inclusion compounds. In addition to her scientific expertise, Tali is currently pursuing a law degree at Tel Aviv University, further enhancing her ability to navigate the complex landscape of patent law.
Before transitioning to patent law, Tali spent over a decade in various research roles, including positions at prestigious institutions such as the Technion, Weizmann Institute, and Cold Spring Harbor Laboratory. Her research has spanned a wide range of fields, including proteomics, metabolomics, and structural biology. Tali’s work has been widely published, with numerous articles in leading scientific journals.
In her role as a patent law intern, Tali leverages her deep scientific knowledge to provide clients with insightful and precise patent advice. Her background equips her with a unique perspective on the challenges and opportunities faced by inventors. Tali is dedicated to understanding each invention in detail and is committed to guiding clients through the patent process with professionalism and integrity.
Areas of Expertise:
- X-ray crystallography
- Photochemistry
- Proteomics
- Metabolomics
- Structural Biology
- Intellectual Property
- Tissue culture
Education:
- PhD in Chemistry from the Technion - Israel Institute of Technology
- Sc in Chemistry (Cum Laude) from the Technion - Israel Institute of Technology
- Sc in Chemistry from Tel-Aviv University
- Sc.E in Education in Science and Technology from the Technion - Israel Institute of Technology
- Currently pursuing a law degree at Tel Aviv University
Dr. Uri Gronemann, Technical Advisor
One of the founders of Scitex Corporation, a pioneer of the Israel hi-tech industry, and the company's chief scientist.
Gained much experience – in Israel and in the U.S.A. – in industrial R&D dealing with medical and military imaging systems, as well as digital color printing.
Uri's patent work has dealt with a wide variety of technologies and applications, including, for example, medical devices (such as intestinal suturing), optical devices (such as VR glasses), thermodynamic devices (e.g. low-cost, high-efficiency cooling, a wide-range temperature-forcing device for electronic testing), personal care devices and various digital control and communication devices and systems.
Education:
B.S. (High Honors) in Electrical Engineering - University of Illinois
M.S. in electrical engineering - Stanford University
Ph.D. in Electrical Engineering - Massachusetts Institute of Technology
Areas of expertise:
Electronic devices and systems
Optical and electro-optical devices and systems
Thermodynamic and hydrodynamic devices and systems
Imaging systems
Communication Systems
Medical equipment
Mechanical devices
Ze'ev Friedlander, Patent Attorney
Ze'ev has been a member of the Friedman team since 2008. With English as his mother tongue, and excellent Hebrew after moving to Israel in 1992, Zeev is comfortable with English and Hebrew speaking clients, foreign associates and patent examiners.
Ze'ev has written numerous patent applications, prepared numerous office action responses, as well as freedom to operate opinions, patentability opinions and provided IP consulting and business strategy to individual clients, start-up companies as well as medium and large corporations alike.
Ze'ev headed the IP projects of two cybersecurity start-up companies that were acquired in multi-million dollar acquisitions by Microsoft and PayPal. Ze'ev has a special affinity for everything that falls in the nexus between medicine and technology as well as innovations in the defense industry.
Areas of expertise:
- High-tech, low-tech
- Cellular and wireless technologies
- Computer software's
- Apps for mobile devices
Education:
B.S in Computer Science and Psychology from the University of South Africa